Lotte Mart Launches Safe Folic Acid and Iron Supplements... "Targeting Prospective Parents and Pregnant Women"

Anshim Folic Acid sold at Lotte Mart.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 17th that it will launch safe folic acid and iron supplements for expectant parents and pregnant women through its private brand (PB) Habit.

These two products do not contain commonly used excipients such as silicon dioxide, magnesium stearate, or colorants, allowing consumers to take them with confidence. They contain 100% of the recommended daily intake of folic acid and iron, and also include vitamins that help the absorption of nutrients in the body.

The safe folic acid contains 400㎍ of folic acid, the daily recommended intake, and includes vitamin B12 necessary for folic acid metabolism to enhance absorption in the body. The safe iron supplement contains 24mg of iron, the daily required amount for pregnant women, made from non-animal ingredients.

A Lotte Mart representative said, “We planned and launched products that help the health management of expectant parents and pregnant women by including only reliable ingredients and necessary components. We will continue to introduce customized health functional foods tailored to customers’ gender, age, and circumstances to help consumers manage their health.”

This content was produced with the assistance of AI translation services.