Daehong Planning Launches Integrated Data and Platform Marketing Service

[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 16th that it will boldly introduce a data-driven 'Integrated Marketing Cloud' by strengthening its partnership with data platform company IGAWorks.

Daehong Planning plans to upgrade its existing TMP (Tradingworks Marketing Partnership) service to an Integrated Marketing Cloud and provide one-stop digital transformation for each company.

The Integrated Marketing Cloud service integrates three core platforms: ▲Customer Data Platform (CDP) utilizing in-house data ▲Data Management Platform (DMP) analyzing data from 35 million consumers ▲Advertising Trade Desk (ATD) that automates ad operations using Artificial Intelligence (AI). This service is a monthly subscription without initial setup costs, allowing clients to derive and execute data marketing strategies, leading to ongoing inquiries from companies.

Hong Seong-hyun, CEO of Daehong Planning, said, “This strategic alliance aims to strengthen digital marketing capabilities to directly increase clients' sales, and we expect strategic synergy between data marketing expert Daehong Planning and data platform expert IGAWorks.” He added, “We will maximize data-driven marketing effects by enabling companies to utilize both their own customer data and external data together.”

This content was produced with the assistance of AI translation services.