GS25 and New Zealand Trade and Enterprise Host 'Online Winery Tour'

On the 5th, officials from GS25 Wine25 Plus' New Zealand Wine Online Tour are conducting a broadcast.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 16th that it will hold the ‘2022 Live Online New Zealand Winery Tour’ hosted by the New Zealand Trade and Enterprise from the 17th to the 19th.

The online tour was requested by the New Zealand Trade and Enterprise for members of Wine25Plus, an alcoholic beverage smart order system. This is based on the fact that Wine25Plus has completed its final patent registration related to the ordering system, and last year’s sales grew 14 times compared to the previous year, establishing itself as the largest and most unique online alcoholic beverage sales system in Korea.

Over the course of three days, a professional instructor will conduct tastings and introductions of six representative New Zealand wines, including Cono Sauvignon Blanc and Bebich Black Marlborough Sauvignon Blanc, followed by a lecture on New Zealand wines. In the first online tour held on the 5th, it was announced in advance that Punamu Sauvignon Blanc and Cono Sauvignon Blanc would be featured, and from five days before the event until the day of, these two products ranked within the top 17 and top 125 in sales respectively, showing high interest from wine enthusiasts.

GS25 plans to strengthen differentiated membership tier management systems and benefits this year, including wine tasting events, wine education, and product launch show invitations.

A GS Retail official said, "Wine25Plus has established itself as a successful example of on-offline linked commerce connecting nearly 16,000 GS25 stores nationwide with a mobile application (app). It will firmly establish itself as a Korean-style liquor shop, allowing easy purchase of over 5,000 special alcoholic beverages anywhere in the country."

This content was produced with the assistance of AI translation services.