"Lotte Department Store Strengthens Lighting, the 'Flower of Interior,' Featuring Four Major Premium Brands Together"

Home Decorating Boom... Premium Lighting Demand Tripled Last Year, New Records Expected This Year
Introducing Korea's First Exclusive Stores of 'Entredition' and 'Verpan'
"GD Mirror Sales" Lifestyle Select Shop 'Kind Space' Also Opens

A model is showcasing products at the imported lighting zone 'Entredition' on the 8th floor of Lotte Department Store Main Branch in Jung-gu, Seoul.

[Asia Economy Reporter Yuri Kim] Lotte Department Store is actively showcasing premium lighting, including introducing a famous lighting brand for the first time in Korea at its main store. The 'home decoration craze' sparked by COVID-19 has expanded from home appliances and furniture to lighting, causing a surge in related demand. Last year, Lotte Department Store's premium lighting sales grew more than threefold compared to the previous year, and this year (January 1 to March 13) sales have nearly doubled compared to the same period last year, continuing a steady growth trend.

On the 16th, Lotte Department Store announced that it created an 'Imported Lighting Zone' on the 8th floor living section of its main store, showcasing four leading premium lighting brands in one place. Riding on the popularity of the Danish lighting brand 'Louis Poulsen,' which opened in March last year, it newly opened '&Tradition,' 'Luceplan,' and 'Verpan' on the 8th. The Swedish lighting brand '&Tradition,' famous for the 'Flowerpot,' and 'Verpan,' which embodies modern Danish sensibility, opened their first exclusive stores in Asia and Korea respectively, drawing attention. To celebrate the new opening, 'Verpan' is offering a 'PanTop Portable' worth 280,000 KRW as a gift to customers who purchase over 3 million KRW until the 8th of next month. Representative products include the 'VP Globe Pendant 400mm' and 'Moon Pendant 340mm.'

The lifestyle edit shop 'Kind Space' also newly opened. Opened on the 1st, 'Kind Space' is designed as a showroom-style store mixing and matching products from globally renowned brands such as 'Poltrona Frau,' 'Driade,' 'Gubi,' and 'Jonathan Adler' from Italy, Denmark, and the USA. Especially, the 'Ultrapragola Mirror' worth about 15.7 million KRW, decorated with pink wave-shaped neon lighting, has become a signature photo zone of the store. It is also famous as a 'lighting mirror' used by popular celebrities.

Meanwhile, Lotte Department Store's home styling curation shop 'Maison Archive' has also strengthened its premium lighting brands. In addition to existing brands 'Agoo' and 'Hay,' customers can now find Italy's representative lighting brand 'Artemide' and Spain's trendy brand 'Marset.' Particularly, 'Nessino' by 'Artemide,' featuring a cute yet modern mushroom-shaped design that has gained great popularity on social media, is considered the most popular gift item at a relatively affordable price.

Myungbin Lee, head of the furniture team at Lotte Department Store, said, "We are putting great effort into introducing new living brands to meet the elevated tastes of our customers," adding, "We will continue to strive to discover not only famous brands but also trendy new lighting brands."

A model is examining the 'Ultrapragola Mirror' installed at Lotte Department Store Main Branch's lifestyle edit shop 'Kind Space'.

This content was produced with the assistance of AI translation services.