Shinsegae Department Store Opens 'Baby Dior' at Gangnam Branch... "Capturing the Premium Children's Wear Market"

Shinsegae Department Store Gangnam Branch Baby Dior Store.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 16th that it has opened the first domestic store of ‘Baby Dior,’ the kids version of the French luxury brand Dior, on the 10th floor of its Gangnam branch.

The Baby Dior store introduces various items targeting newborns to teenagers, including strollers, shoes, and clothing. In particular, it sells dresses, knits, and coats made with Dior’s exclusive luxurious materials such as Cannage and Toile de Jouy patterns, and also showcases strollers featuring the iconic Dior Oblique pattern.

Shinsegae Department Store plans to open another Baby Dior store on the 6th floor of its Centum City branch on the 15th of next month to capture the premium children’s clothing market.

Recently, the MZ generation (Millennials + Generation Z), who tend to spend generously on themselves, have become parents and are boldly opening their wallets for their children as well. In fact, last year, Shinsegae Department Store’s children’s category sales increased by 25% compared to the previous year, and imported children’s category sales rose by 32.4%.

A Shinsegae Department Store official said, “As premium children’s clothing preferred by MZ generation parent customers continues to gain popularity, we have prepared the Baby Dior store exclusively,” adding, “We will continue to present differentiated content that meets customer demand.”

This content was produced with the assistance of AI translation services.