"Change Organizational Culture Flexibly" POSCO Inter Increases Internal Communication
Talk Concert, Town Hall Meeting, and Communicator: Enhancing Discussion Culture
Employees of POSCO International Steel Division 1 are holding a town hall meeting.
[Asia Economy Reporter Choi Dae-yeol] POSCO International is attracting attention by preparing various communication programs to foster a flexible organizational culture. This is because the management environment has changed from the past, and the need to innovate the organizational culture has increased as the group transitioned to a holding company system.
According to the company on the 15th, it is activating communication between employee generations and organizations while strengthening online communication in line with the trend of non-face-to-face interactions. It is also increasing information sharing among domestic and overseas networks.
Joo Si-bo, President of POSCO International, holds monthly tier-specific meetings. He also conducts Q&A talk concerts where employees can ask questions about internal issues and receive direct answers. Division heads hold town hall meetings to discuss the direction of organizational development. There are plans for reverse mentoring, where employees born in the 1990s mentor executives, and Young Board activities where representatives of low-tenure employees communicate directly with management.
The company is also establishing a meeting culture using online tools such as Teams and Zoom. This is due to the increase in distributed office work styles and flexible work arrangements caused by COVID-19. They have decided to activate a discussion culture through the in-house webzine as well. Starting next month, they plan to actively communicate with young employees using the company’s social networking services (SNS).
Koo Kyung-ryong, Head of Food Materials Division at POSCO International (second from left), is being interviewed by a communicator.
Since the overseas network spans 80 locations in 54 countries, the company has decided to increase global communication as well. It is important for 1,200 domestic employees and about 300 overseas employees to exchange opinions smoothly. As overseas supply chain issues have become important, they recently held supply chain inspection meetings connecting networks from various countries.
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This year, the company also launched an in-house communicator system for the first time. They appointed 26 communicators to lead organizational culture, increase internal communication, and engage in change management activities. Communicators directly plan communication content for their respective organizations or review the company brand to find areas for improvement. They serve as a bridge by conveying management policies. A company official said, "Employee creativity is directly linked to business competitiveness," and added, "We will strengthen the power of collective intelligence through various communication programs."
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