GS Shop, Exclusive Sale of Designer Kim Jaehyun's 'Atelier Majoli' Brand
[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 15th that it will exclusively introduce a new brand, ‘Atelier Majolie,’ by designer Kim Jaehyun, who created Jardin de Chouette and Lucky Chouette.
Atelier Majolie means ‘my cute and pretty studio, workshop’ in French. The brand captured its unique French chic, lovely, and colorful sensibility by selecting top model and global fashion influencer Irene as its model.
In the first broadcast, the Jolie Cour jacket being sold features a heart pattern hand-drawn by the designer on the jacket lining. The Amour lace dress is a shirt-style dress with a heart pattern, featuring ruffle and pearl button details.
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A GS Retail official said, “We hope you create looks that add a lovely mood to French chic casual sensibility through the Atelier Majolie brand, exclusively developed by GS Shop.”
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