Lotte Home Shopping Wins Main Prize at World Design Awards for 'Wide' and 'i2'

Lotte Homeshopping's digital shopping platform 'Wide·I2' has consecutively won main awards at prestigious international design awards.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 15th that its digital shopping platform 'Wide·I2' has consecutively won main awards at prestigious global design awards such as Germany's Red Dot and GDA, and the United States' IDEA.

Wide·I2 received high praise for creatively expressing differentiated brand value based on a customer participation and personalized concept utilizing the characteristics of digital media in the contactless era. This marks the industry's first simultaneous sweep of world-renowned design awards. The company plans to further enhance brand value through expanding the latest trend products and content, as well as system advancement.

Within one year of its launch, Wide·I2 has achieved strong results including a 70% share of the MZ generation (Millennials + Generation Z), approximately 1 million app downloads, and over 5 million visitors. Wide is a platform where customers themselves become editors, shooting, editing, uploading, and selling product information and review videos across various categories such as fashion, beauty, and living. I2 is a personalized fashion curation platform that analyzes customers' preferences and detailed body measurements through photo shooting to suggest the most suitable products and OOTD fashion.

To celebrate the award wins and the first anniversary, events will also be held. I2 plans to recruit and select about 1,000 fashion content creator style leaders from its users. Wide will provide coupons and reward points to customers who participate in the first anniversary celebration comments, acrostic poem, and 100% winning roulette events, and will support creators participating in mission challenge events with five times their sales revenue.

A Lotte Homeshopping official said, “It is meaningful that a platform targeting the MZ generation, combining the latest trends and digital transformation, has been simultaneously recognized at globally prestigious design awards,” adding, “We will continue to expand innovative and creative content and enhance brand value through system advancement.”

This content was produced with the assistance of AI translation services.