Orion's 'Dr. You Jeju Yongamsu' Also Sold in Singapore
[Asia Economy Reporter Song Seung-yoon] Orion announced on the 15th that it has started exporting and selling ‘Dr. You Jeju Lava Water’ in Singapore.
Dr. You Jeju Lava Water is currently being sold on 'RedMart (REDMART)', the largest online grocery shopping mall in the region. Singapore is the fourth overseas export country following China, Vietnam, and Russia, with an initial export volume totaling 47 tons and 56,000 bottles. RedMart is a shopping mall used by more than 20% of Singapore's population.
Orion plans to increase brand awareness of Dr. You Jeju Lava Water through online sales in the early stages and later expand sales to offline stores such as large supermarkets and convenience stores. Orion has positioned its beverage business as a key new growth area for the group. Recently, the company has expanded its product lineup by launching ‘Dr. You Jeju Lava Water No Label’, which improves convenience in separate disposal and recycling efficiency, and ‘Dr. You Immune Water’, which helps support normal immune function.
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An Orion official said, "Following domestic demand, inquiries from buyers are increasing overseas as well due to the growing demand for ‘highly mineralized good water’," adding, "We will utilize Orion’s global network to expand export countries and sales channels, add to the product lineup, and develop it as a representative Korean beverage brand."
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