Shinsegae Department Store Opens Pop-up Store for Men's Fashion Brand 'Under My Car' at Main Branch

Shinsegae Department Store will showcase a pop-up store of the domestic men's fashion brand Undermyka at its main branch for three days starting from the 18th.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 15th that it will showcase a pop-up store of the domestic men's fashion brand Under My Car at its main store for three days starting from the 18th.

Under My Car, which has recently attracted great interest from the MZ generation (Millennials + Generation Z), is a street fashion menswear brand gaining attention for its unique designs and excellent quality. This is the first time the brand is holding an offline pop-up store.

The product prepared this time is a single type of blouson jacket. It will be sold on a first-come, first-served basis, limited to one per person. To prevent opening rushes, a waiting system using tablets in a separate space will be applied.

Under My Car has so far maintained the principle of selling 100% online only, announcing the sale time in advance and releasing limited quantities.

At the end of last year, Under My Car released a special limited Balmacaan coat on SSG.com for the first time, selling out 100 million won worth of stock in 30 seconds. The MA1 flight jumper introduced in January this year also continued the sell-out streak within 30 seconds.

A Shinsegae Department Store official said, “We are introducing a new domestic fashion brand that is hot on social networking services (SNS) targeting the MZ generation for the first time in a department store,” adding, “We will present various attempts to create synergy between online and offline.”

This content was produced with the assistance of AI translation services.