Cheongso Research Institute Rebrands... Announces New BI and Main Character
"60,000 Cleaning Managers and 1.1 Million Users, Committed to Providing a Better Service Experience"
[Asia Economy Reporter Kim Cheol-hyun] Saenghwal Research Institute (CEO Yeon Hyun-joo) announced on the 14th that it has rebranded its home cleaning service platform 'Cheongso Yeonguso' and unveiled new brand designs including the BI (Brand Identity) and the main character.
The BI of Cheongso Yeonguso, revamped after five years of service, is characterized by a simple and intuitive design using the Korean consonants of 'Cheongyeon,' an abbreviation of Cheongso Yeonguso. Saenghwal Research Institute has applied the new BI design of Cheongso Yeonguso uniformly across its official website, mobile app, manager supplies, and various goods.
Park Ji-hwan, Design Director at Saenghwal Research Institute, said, "We took design inspiration from the fact that most customers call Cheongso Yeonguso 'Cheongyeon,'" adding, "We aimed to incorporate a clear personality and direction to become a more friendly brand for both customers and managers while considering business scalability."
Hot Picks Today
!["Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①](https://cwcontent.asiae.co.kr/asiaresize/93/2026051914165468840_1779167814.png)
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- "I Will Give Them a Chance for Self-Examination": Chinese Scientific Community Shaken by Influencer's Preemptive Whistleblowing
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Founded in 2017, Saenghwal Research Institute has carried out various campaigns related to establishing welfare systems for platform workers to improve the working environment of domestic helpers and customer satisfaction through IT-based market innovation. Through this, Cheongso Yeonguso has established itself as a representative lifestyle service with 60,000 cleaning managers and 1.1 million users. It currently operates services in Seoul, six major metropolitan cities nationwide, as well as in Cheonan and Cheongju.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
