SK Seven Mobile Launches 'Good USIM' Featuring Eco-Friendly Design

Supporting Economic Independence for Elderly Facing Financial Hardships

[Asia Economy Reporter Cha Min-young] SK Telink's budget phone brand ‘SK Seven Mobile’ announced on the 14th that it will launch a ‘Good USIM’ with a new design to more meaningfully recycle plastic USIM cards, which are often discarded after only removing the USIM chip.

SK Telink has been releasing USIM cards that reduce plastic waste output while finding ways to give more meaningful use to the discarded USIM frames by applying collectible designs on the front and name tag designs on the back.

This time, while considering a new USIM design with greater social value, they applied a drawing by an elderly paper collector who participated in the eco-friendly delivery package design of SK Seven Mobile to the USIM card and launched it under the name ‘Good USIM’.

The phrase inside the USIM card, ‘Saving leads to a good life,’ is inspired by SK Seven Mobile’s brand slogan ‘Mobile that cares for me,’ and depicts seven elements?trees, paper, water, money, time, communication fees, and more?through illustrations. The 76-year-old grandmother Kang, who drew the picture, is officially employed by the social enterprise ‘Arip & Weleep,’ which supports the creation of new jobs for elderly paper collectors, and is in charge of design work.

The Good USIM can be purchased through the official SK Seven Mobile website or online budget phone hub shops.

Kim Gwang-ju, head of SK Telink’s MVNO business, said, “SK Seven Mobile is expanding support through USIM in collaboration with Arip & Weleep to not only protect the environment but also support the economic independence of elderly people facing livelihood difficulties. We will continue to make various efforts to provide a trustworthy and good budget phone service based on social values of coexistence.”

This content was produced with the assistance of AI translation services.