Hanssem Launches 10 New Online and Offline Furniture Products in First Half of 2022

New bedroom product for the first half of 2022: Four Seasons Baum Mattress.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jonghwa] Hanssem Co., Ltd., a comprehensive home interior specialist company, announced on the 14th that it will launch 10 types of premium furniture as new products in the first half of 2022, combining convenience-enhancing functions, high-quality materials, and design to meet the consumer trends of the premiumized living market.

Due to the ongoing impact of COVID-19, the time spent at home has increased, and as the role of the home has expanded to include home offices and home cafes, consumer interest in home interior has grown. Along with this, consumers seeking premium products such as high-priced furniture, lighting, and accessories with high-quality materials and excellent functionality are increasing when decorating their home interiors. In fact, the living and interior industry is expanding the market by continuously launching top-tier living products emphasizing premium quality in response to the expansion of such premium consumption trends.

Bedroom Space ? Completing Bedroom Styling with Furniture that Meets Both Functionality and Design

Hanssem will release a total of seven new bedroom furniture products: two beds, 'Euro 503 Frame Oak' and 'Milan 303 Studio'; three new products from its own mattress brand Four Season?'BAUM', 'LANDA', and 'AIRE'; and two online Hanssem Mall exclusive wardrobes, 'SAMBEDDING MILD' and 'SAMBEDDING PASTEL'.

Hanssem first launched the 'Euro 503 Frame Oak' bedroom set to meet the ongoing popularity of hotel beds among newlyweds, enabling a natural hotel interior style in the bedroom.

The surface material of the 'Euro 503 Frame Oak' bed uses the finishing material 'PP (Polypropylene)' from the German company RENOLIT, known for its technology and quality, realistically replicating the texture of oak wood.

Indirect lighting on the bed headboard and on both sides of the bed creates a moody bedroom atmosphere, and the multi-panel on both sides allows easy control of power, brightness, and timer functions.

Additionally, Hanssem is launching new products from its own mattress brand Four Season: BAUM, LANDA, and AIRE.

Four Season BAUM, LANDA, and AIRE are differentiated by firmness felt when lying on the mattress, featuring temperature and humidity control functions to aid deep sleep, and using high-quality wool padding with excellent elasticity, resilience, and breathability, all offered at reasonable prices while enhancing quality and functionality.

Living Room Space ? Proposing a Refined Living Room with Furniture Made from Premium Materials

Furthermore, Hanssem will release three new living room products: two sofas, 'Bach 902 Malt' and 'Bach 902 Pit', and the 'Euro 603 Ellisse' dining table.

Hanssem’s 2022 first half new living room sofas, 'Bach 902 Malt' and 'Bach 902 Pit', are premium new products using top-quality materials such as durable Nordic birch wood for the internal frame and bull leather from the Italian leather company CADORE.

Both products provide a soft yet moderately firm seating comfort. Customers can choose from six colors: Forest Green, Cloud Gray, Sand Beige, Moss Green, Warm Taupe, and Cream White. They are produced domestically in an order-made format, manufacturing the product upon order.

Hanssem’s new dining table, 'Euro 603 Ellisse', features a rounded tabletop inspired by pebbles and curved legs. It uses durable oak solid wood. To minimize cracking and warping of the tabletop wood, the inside of the tabletop uses rubberwood, and the outside uses oak wood, applying a 'sandwich method' to maintain stable quality.

Kim Yoonhee, Executive Director of Hanssem Design Headquarters, said, "Recently, the living market continues a premium consumption trend where consumers do not hesitate to invest qualitatively in their homes, increasing demand for related products. Accordingly, Hanssem has launched premium new furniture products with excellent materials and functionality for the spring and summer season of the first half of this year. We encourage customers to visit nearby Hanssem stores for premium home styling consultations."

Hanssem’s new products for the first half of the year will be sequentially released at offline stores such as Hanssem Design Park and Hanssem Interior dealerships, as well as online at Hanssem Mall.

This content was produced with the assistance of AI translation services.