Drink International Launches 'Deep Flavor Low-Alcohol' Imperial Black

[Asia Economy Reporter Song Seung-yoon] Drink International announced on the 14th that it will newly launch a low-alcohol whiskey called 'Imperial Black.'

Imperial Black will be released in two types: 'Imperial Black 12' and 'Imperial Black 17.' By using high-proof raw whiskey aged in oak barrels, it maintains deep flavor and aroma while lowering the alcohol content to reduce the burden of high-proof spirits.

'Imperial Black 12' uses Scotch whiskey aged for at least 12 years, offering flavors of apple, ripe pear, and light floral notes. 'Imperial Black 17' undergoes a long aging period of over 17 years, leaving a long-lasting finish with ripe plum, caramel, and vanilla flavors. It mainly uses malt whiskey from the Speyside region of Scotland, UK, and was blended directly by Sandy Hyslop, master blender of Chivas Brothers, completing a refined flavor with a clean and smooth taste.

The package uses the diamond angle-cut bottle that won the global design competition 'Red Dot Award,' and the black color was used to match the product name, embodying a luxurious, sophisticated, and casual brand concept. The anti-counterfeiting device, first introduced domestically by Imperial, was also applied.

Kim Il-ju, CEO of Drink International, said, "Imperial is a premium Scotch whiskey brand first launched domestically in 1994 and has recorded the number one whiskey sales in Korea. We are releasing a new product after four years," adding, "We will continue to attempt constant changes and innovations to meet consumers' expectations."

This content was produced with the assistance of AI translation services.