"Travel to Chuncheon from Your Room"... Lotte Home Shopping Live Broadcasts Local Attractions and Food

Lotte Homeshopping will launch 'The Healing Live' on mobile TV ELIVE on the 17th.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 14th that it will launch 'The Healing Live,' a virtual travel concept introducing local attractions and food through live broadcasts on mobile TV ELIVE on the 17th.

The first broadcast will be a three-hour one-day special from Chuncheon, Gangwon-do. At 11 a.m., it will introduce the Chuncheon King Canoe Waterway Tour, a 12-seat canoe trip on Uiam Lake. A dedicated guide will accompany the tour to provide an informative guide introducing the nearby nature, history, and culture.

At 4 p.m., two types of potato bread from Chuncheon's popular bakery, Gamjabat Cafe, will be sold. The bread features a savory and chewy texture, made by cooking domestic whole potatoes coated with rice flour for a long time. At 8 p.m., Chuncheon's specialty, Hwangto House Charcoal-grilled Dakgalbi, will be showcased. This product comes from a local restaurant with 20 years of expertise and is prepared and delivered on the day of order following the store's recipe exactly. In the future, various local live broadcasts will introduce everything from famous domestic tourist spots to hidden gems.

A Lotte Homeshopping official said, "As the MZ generation (Millennials + Generation Z) increasingly seeks virtual travel to ease the disappointment of not being able to travel due to COVID-19, we launched The Healing Live to introduce local attractions, experience programs, and popular restaurants by visiting travel destinations directly." He added, "We plan to provide unique fun and experiences by introducing famous domestic tourist spots and hidden attractions through live broadcasts with a sense of presence."

This content was produced with the assistance of AI translation services.