CU launches Mardi Mercredi and Jepetto items... "From T-shirts to shoes"

Items presented by CU and Mardi Mercredi on Zepeto.

[Asia Economy Reporter Lim Chunhan] CU announced on the 10th that it will showcase collaboration items with the contemporary fashion brand Mardi Mercredi on Zepeto.

The items being introduced this time include a total of about 10 types such as clothes, hats, and shoes. They include skirts, knee socks, hairpins, and crop t-shirts for female users, designed with a combination of CU's brand color purple and Mardi Mercredi's flower logo.

Zepeto items engraved with the CU logo have sold more than 900,000 units to date. The most popular item was the purple shorts, which sold about 250,000 units, followed by the triangle kimbap-shaped hat with about 150,000 units, and the jumpsuit and bag sold about 60,000 and 20,000 units respectively.

A BGF Retail official said, "Since the Zepeto convenience store has infinite expansion possibilities as a virtual space, we are continuing various attempts that are difficult to implement offline," and added, "We will continue to develop various contents in line with trends to provide differentiated services in the future."

This content was produced with the assistance of AI translation services.