GS25 Launches Handmade Beer in Collaboration with Popular Donut Brand Noted
On the 9th, a model is introducing 'Noted Smile Wheat Ale' at the convenience store GS25.
View original image[Asia Economy Reporter Lim Chunhan] GS25 announced on the 9th that it will launch the popular donut brand Noted and the craft beer 'Smile Wheat Ale' on the 11th.
Noted Smile Wheat Ale is a wheat beer made using authentic German Bavarian yeast, offering a deep malt flavor with fruity notes and a floral aroma reminiscent of bananas.
With its unique taste that can be enjoyed without burden and a cute package design that captures attention at a glance when MZ generation (Millennials + Generation Z) customers post on social media (SNS), it is expected to attract great interest.
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A GS25 official said, “We are introducing the 12th differentiated craft beer that will captivate customers' emotions together with Noted,” adding, “We will continue to lead product trends in the convenience store industry by applying the craze of the Noted brand, which customers line up for, to various fields such as craft beer.”
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