GM Launches Campaign for 'International Women's Day' to Share Values of Diversity, Inclusion, and Equality

[Asia Economy Reporter Yoo Hyun-seok] General Motors (GM) announced on the 8th that it conducted a campaign to mutually share the values of diversity, inclusion, and equality with all employees worldwide, including GM Korea operations, in celebration of International Women's Day.

International Women's Day is an official commemorative day designated by the United Nations since March 8, 1977, to promote women's rights. This year, various events are being held globally under the theme "Break the Bias (#Break the bias)." To celebrate International Women's Day and share the value of equality, GM produced a video featuring employees from various workplaces and shared it with employees worldwide.

GM Korea operations also held various in-house events to commemorate International Women's Day meaningfully. Employees of GM Korea and GM Technical Center Korea (GMTCK) conducted a street campaign at the Bupyeong plant to promote this year’s theme, "Break the Bias." Additionally, an animation themed on the value of equality and bias, created by male employees on parental leave, was shared with employees in an event.

Furthermore, a "Discriminatory Language Improvement Relay" event was held, encouraging participants to reflect on how often discriminatory language is used in daily life and to share new words that can replace discriminatory terms. This event involved not only employees but also their children, spouses, and families, fostering reflection on gender values and participation in improving biases.

GM aims to be "the most inclusive company in the world" by establishing the values of "diversity," "inclusion," and "equality" as part of its corporate culture and spreading them globally through various activities.

As part of these efforts, last year GM hired about 3,000 new engineers to accelerate the development of electric and autonomous vehicles, with about one-third being women and approximately 42% from diverse cultural minority backgrounds. GM plans to gradually increase the proportion of women, including doubling the hiring of female new graduates in technical fields.

This content was produced with the assistance of AI translation services.