"Shop Overseas Directly on the 9th of Every Month" Lotte ON Hosts Jikgu ON Day
[Asia Economy Reporter Jeon Jinyoung] Lotte ON is launching a full-scale campaign targeting overseas direct purchase customers.
Lotte ON announced on the 8th that it will hold the second 'Jikgu ON (ON) Day' from the 9th to the 11th. Since last month, Lotte ON has been operating the 9th to 11th of every month as 'Jikgu ON Day,' offering discounts on overseas direct purchase products. This month, it will offer up to 20% discounts and free shipping on popular products from the previous event, as well as overseas direct purchase items such as food, luxury goods, and electronics to prepare for the upcoming spring.
The first Jikgu ON Day held by Lotte ON last month received a warm response from customers, with sales increasing more than tenfold compared to the previous year. Information about the event and products was shared across various online communities, and many customers visited Lotte ON and proceeded to purchase products. In particular, popular items such as Aptamil formula, Orthomol vitamins, and LEGO sold out all prepared stock, and sales of luxury goods, health supplements, and electronics showed remarkable growth.
Building on the popularity of the previous event, Lotte ON has prepared by doubling the number of event products and stock. During the event period, 18 popular overseas direct purchase products will be offered daily in sets of 6 with up to 20% discounts. Additionally, about 30 more products have been selected to provide up to 10% instant card discounts. Furthermore, popular items like Aptamil formula and Orthomol vitamins have been stocked at more than twice the previous quantity.
This Jikgu ON Day focuses on spring-themed products and popular items from the last event. Notably, on the 9th, the most quickly sold-out popular product from the previous event, the 'Aptamil Profutura HMO Set (800g*6 cans),' will be sold at a final discounted price of around 166,000 KRW. On the 10th, the 'Xiaomi Indoor Bike YESOUL Smart Spin Bike M1' for spring health management will be available at around 189,000 KRW. In addition, luxury fashion and beauty products from Gucci, Burberry, Jo Malone, and others have been prepared as main items for spring, along with discounted health supplements and exercise equipment for spring dieting.
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Ji Yunsu, Lotte ON Overseas Direct Purchase MD (Merchandiser), said, "The last Jikgu ON Day event gained unexpected enthusiastic responses through word of mouth on various online communities, so we have expanded the number of event products and stock by more than twice for this event. We have prepared spring fashion and beauty products as well as popular items from last month, and we also offer free shipping service. We hope customers do not miss this opportunity to conveniently and affordably make overseas direct purchases."
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