Shinan-gun Hosts Movie-Like 'Paris Fashion Week Fashion Show' Against Purple Bridge Backdrop

Purple 'Ilwol Obongdo' Reinterpreted... Moving Theme of Overcoming COVID-19

[Sinan=Asia Economy Honam Reporting Headquarters Reporter Choi Jae-kyung] On the 4th, a preview of the digital fashion show to be presented at the ‘22-23F/W Paris Fashion Week’ was held in Sinan-gun, Jeollanam-do, attracting attention.

This video, co-produced by Sinan-gun and designer Yang Hae-il, was highly anticipated from the planning stage as it was filmed against the backdrop of Purple Island and the beautiful Angel Island, which the UNWTO (United Nations World Tourism Organization) selected as the world's best tourism village last year.

The work was produced like a movie, featuring Purple Bridge, Angel Bridge, and Jaeun Baekgil Beach as the background.

The video begins with the appearance of a model plunged into despair due to COVID-19, and ends with the cheers of models who overcome the pandemic with powerful walking and finally achieve victory.

Designer Yang Hae-il is consistently spotlighted for Korean traditional beauty, and this season’s collection, which reinterprets the ‘Ilwol Obongdo’ in purple tones?a trend emerging this year?centered on the theme of COVID-19 trials and overcoming, is drawing much attention.

The video has been streaming on the Paris Fashion Week website since 2 p.m. on the 5th and can also be viewed on Sinan-gun’s YouTube channel.

This content was produced with the assistance of AI translation services.