BAT Rothmans Releases Second Limited Edition of 'Glo Pro Slim'

Participation of Artist Seong Nakjin and Actor On Juwan in the Second Artist Collaboration

[Asia Economy Reporter Eunmo Koo] BAT Rothmans announced on the 7th that it will introduce a new limited edition artist edition of the heated tobacco device ‘glo pro slim’ on the official glo online mall.

BAT Rothmans’ ‘Jay Black Edition,’ launched last month, sold out within two weeks, prompting an early release of the second artist limited edition. This limited edition, created through the collaboration of illustrator Nakjin Sung and actor Joo-wan On, will also offer special skins and package sleeves on a first-come, first-served basis.

The new limited edition features a white glo pro slim device with Nakjin Sung’s character ‘MR. B’ depicting actor Joo-wan On racing on inline skates. The device skin expresses a free lifestyle conveyed by the ‘Be Myself #BoostJoy’ campaign through flexible and sleek lines and colors.

A BAT Rothmans official said, “The first artist edition sold out early, so we decided to release the second white version edition ahead of schedule. Encouraged by consumer responses to the glo pro slim device design, we plan to introduce more diverse and attractive artist editions.”

The limited artist edition will be sold exclusively on the official glo website, and the limited edition design and artist video of the third protagonist of the ‘Be Myself #BoostJoy’ campaign, Sam Baipen (Kim Se-dong), will be unveiled on the 28th of this month.

This content was produced with the assistance of AI translation services.