HS Ad Wins Silver and Bronze Awards at '2022 Spikes Asia'

SBI Savings Bank campaign produced by HS Ad.

[Asia Economy Reporter Lim Chun-han] HS Ad announced on the 7th that its SBI Savings Bank campaign won the Silver and Bronze awards in the Social and Influencer category at the '2022 Spikes Asia,' the most prestigious advertising festival in the Asia-Pacific region.

The SBI Savings Bank campaign was designed to help the public remember the three letters S.B.I by encouraging them to think of and seek out SBI in their surroundings. Stories from everyday life featuring the initials S.B.I?such as family, friends, stores, and pets?were solicited from consumers, receiving over 5,000 entries nationwide. Among them, five stories were selected, including Mr. So Byung-il from Pyeongtaek, Gyeonggi-do, who worked hard on COVID-19 prevention, Saebaengi (a freshwater shrimp in the Chungcheong dialect), Sangbeom's Donuts, a popular shop in Dokkaebi Market in Banghak-dong, passionate theater actor Shin Byeol, and the adorable pet cat Sikppang.

Meanwhile, the SBI Savings Bank campaign was also the only finalist among domestic financial companies at the global marketing award '2021 Effie Awards Korea.'

An HS Ad official said, “The campaign was a communication-type campaign where consumers directly provided content and appeared in the advertisement, which seems to have received much empathy and praise,” adding, “We will continue to create campaigns that communicate with differentiated messages and creativity that can move the market and consumers.”

This content was produced with the assistance of AI translation services.