"Shall We Head to the Department Store for Spring?" Department Stores Present Various Spring Events

[Asia Economy Reporter Jeon Jinyoung] As spring approaches, the department store industry is launching various spring events to capture customers' hearts.

Main poster of the Rejoice exhibition at Lotte Department Store.

According to the industry on the 5th, Lotte Department Store will hold exhibitions at five Lotte Galleries in connection with the social contribution campaign ‘Rejoice’ to celebrate International Women's Day on the 8th.

This exhibition, under the slogan ‘Art and Women, Their Shining Names,’ will be held at five Lotte Galleries located in the main store, Jamsil branch, Dongtan branch, Incheon Terminal branch, and Gwangju branch. Since ‘Rejoice’ is the theme, about 40 female artists will participate, showcasing diverse and original works. Unlike general external exhibition halls, it is free to use, allowing anyone, even those not deeply familiar with art, to easily visit and enjoy, according to the Lotte Gallery side.

The detailed themes vary by store. Considering that the Dongtan branch gallery has a high sales composition ratio of customers in their 20s and 30s, the exhibition targets the MZ generation (Millennials + Generation Z). For the main store, which has a diverse customer base, three exhibitions will be held through the art wall, emphasizing ‘premium.’

Shinsegae Department Store's 'Spring Vibes' Exhibition.

Shinsegae Department Store is holding a themed event called ‘Spring Vibes,’ featuring spring flower videos and untact concerts. At the main store and Centum City branch, large, colorful flower sculptures are installed in the center of the first floor to welcome customers. The flowers symbolizing spring are digitized and installed throughout the stores, allowing visitors to fully enjoy the feeling of visiting a media art gallery. On screens installed throughout the stores, visitors can watch videos created in collaboration between American 3D artist Berenice Gorman and Shinsegae.

Additionally, the ‘Infinite Mirror’ technique, which expresses infinite depth using multiple mirrors, is applied to spring flowers, providing customers with a fantastic experience as if being drawn into an endless field of spring flowers.

Audience members are viewing Teresa Freitas' exhibition at Hyundai Department Store.

Hyundai Department Store is holding the ‘One Spring Day, Teresa Freitas Photo Exhibition’ at Alt1, a complex cultural space on the 6th floor of The Hyundai Seoul, until the 24th of next month. Content creator Teresa Freitas is famous as a photographer who captures spring. This exhibition showcases about 80 representative works of Teresa Freitas divided into six themes. The main themes include the dream series ‘Spring Dream,’ ‘Teresa’s Studio’ capturing her workspace, and ‘Spring in the City,’ which contains memories of travel and urban landscapes.

This content was produced with the assistance of AI translation services.