"Already the 42nd Couple from Bank Matchmaking"... Financial Sector Competes in VIP Services

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[Asia Economy Reporter Buaeri] Banks are actively competing to attract VIP customers with distinctive services. The competition to secure non-interest income by strengthening wealth management (WM) is becoming increasingly fierce. In particular, banks are directly engaging in matchmaking and health management to attract high-net-worth individuals who pay high asset management fees.

According to the financial sector on the 5th, Shinhan Bank's PWM Center has successfully matched its 42nd couple as of January this year. Shinhan Bank provides a couple matching service for PWM Center customers (with deposits of 500 million KRW or more), arranging meetings between customers or their children. Yang Da-gyo, team leader of the WM Business Department, who holds relevant certifications, recommends meetings through consultations. A bank official said, "From the customer's perspective, since the bank arranges the blind dates, it seems trustworthy," adding, "Word of mouth has spread widely among customers." In addition, Shinhan Bank operates a second-generation school, which is a social gathering for customers' children.

In the case of KB Kookmin Bank, they support VIP customers' hobbies and health management. Kookmin Bank runs flower lessons, wine and beauty classes for asset owners, and holds golf days for premium customers. These events are conducted in groups of 30 teams, including group rounds and dinner events.

Hana Bank Club1 Hannam PB Center Exterior View

Hana Bank has targeted the art field, which is of high interest to high-net-worth individuals. Last month, Hana Bank signed a business agreement with Seoul Auction and announced that it will provide art advisory and purchase-specialized services to customers. They also plan to introduce a service that stores customers' owned artworks. Hana Bank operates a premium brand called 'Club1' for asset owners with financial assets of 3 billion KRW or more and has established a dedicated team for celebrities and sports stars. The Hannam branch, which opened last year, supports social gatherings of asset owners through customer lounges and wine bars under the concept of 'Resort in the Water.'

Woori Bank also offers hotel accommodation services and regular delivery of side dishes from department stores to VIP customers. Additionally, they provide one-on-one healthcare services tailored to individual characteristics. A financial sector official stated, "With asset prices rising and digital transformation becoming a hot topic, the wealth management market is expanding further," adding, "Competition for services targeting ultra-high-net-worth individuals will become even more intense."

This content was produced with the assistance of AI translation services.