Baemin Conducts 'Customized Store Diagnosis' in Cheongju City

Baedal Minjok-Korea Foodservice Industry Association Successfully Completes Customized Consulting for Local Foodservice Owners

In February, a business owner participating in the 'Customized Diagnosis for Our Store' program, jointly conducted by Baedal Minjok and the Korea Foodservice Industry Association in Cheongju, Chungbuk, is receiving an explanation from a foodservice expert.

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of Baedal Minjok (hereinafter Baemin), announced on the 4th that it has successfully completed the customized consulting program for local restaurant owners, 'Our Store Customized Diagnosis,' conducted jointly with the Korea Foodservice Industry Association (Chairman Jeon Gang-sik).

'Our Store Customized Diagnosis' is a program where various foodservice experts visit local restaurant owners' stores, who have difficulty accessing related education, and provide practical solutions tailored to the store’s management know-how and sales improvement.

Baemin conducted the 'Our Store Customized Diagnosis' program in Cheongju, Chungbuk Province, for three weeks from February 16 to March 3. This program targeted 20 restaurant owners located in Cheongju, Chungbuk, recruited with the help of the Korea Foodservice Industry Association.

The consulting curriculum consisted of marketing and commercial district analysis, which were the most popular topics among the education programs previously provided through 'Our Store Customized Diagnosis.' Experts in each field visited the owners’ stores directly to offer customized consulting and improvement plans based on the diagnosis.

First, a representative from the Korea Foodservice Industry Association, who has a deep understanding of the Cheongju commercial district and foodservice industry, delivered insights analyzed through preliminary research to the owners. Additionally, a marketing consultant specializing in foodservice conducted one-on-one guidance so that owners could directly perform online marketing through delivery apps or social media.

The responses from participating owners were also positive. A satisfaction survey conducted among the participating owners regarding this consulting recorded an average score of 4.9 out of 5. Going forward, Baemin plans to individually send consulting result reports by mail to the owners who received the consulting to help them refer to it in their store operations.

Furthermore, Baemin plans to provide customized consulting programs at least once a year in regions with high educational needs by collecting opinions from owners nationwide. In addition, Baemin will expand cooperative projects with the Korea Foodservice Industry Association to contribute to strengthening the competitiveness of restaurant owners and lead the development of educational programs that help increase sales.

Kwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "This 'Our Store Customized Diagnosis' provided local commercial district analysis and marketing consulting together with the Korea Foodservice Industry Association. We will continue to seek support programs that help alleviate the difficulties of restaurant owners and assist in increasing sales."

This content was produced with the assistance of AI translation services.