Warning on NFWEAR, a North Face Impersonation Website
[Asia Economy Reporter Jeon Jinyoung] Consumer damages related to overseas online shopping malls impersonating the outdoor brand ‘The North Face’ are occurring. They expose discount advertisements on social networking services (SNS), and when consumers order products, they do not deliver and then cut off contact.
The Korea Consumer Agency announced on the 4th that from December last year to January this year, there were 21 consumer consultations related to impersonation sites of The North Face received through the International Transaction Consumer Portal and the 1372 Consumer Counseling Center. All the impersonation sites used the trade name ‘NFWEAR.’ All 21 cases involved consumers requesting contract cancellations or refunds due to ‘non-delivery of products,’ ‘cut-off contact,’ or ‘site closure.’
The impersonation site ‘NFWEAR’ attracts consumers by exposing advertisements on SNS platforms such as Facebook and Instagram, claiming to sell outdoor products at steep discounts, or by misleading consumers into thinking that friends or acquaintances shared discount ads through SNS. Additionally, it was found that they cause consumer damages by stealing product images from the official website and repeatedly opening and closing multiple sites with similar addresses.
The Korea Consumer Agency advised to prevent overseas direct purchase fraud by ▲ verifying whether the official website address of the overseas brand product is correct ▲ checking for damage cases by searching reviews if the site sells products at excessively low prices or does not disclose contactable business information ▲ using credit (or debit) cards that allow chargeback services when purchasing products ▲ and requesting help from the International Transaction Consumer Portal if damages are not resolved smoothly.
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If consumer damages such as impersonation site fraud occur, consumers can create evidence such as transaction records, email contents, and photos, and receive assistance by applying for the credit card company’s ‘chargeback service’ or PayPal’s ‘dispute and claim’ depending on the payment method.
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