17 Home Shopping Channels in One Place... SKB Offers 'Moabogi'

Customer Inconvenience ↓... Win-Win Effect in the Home Shopping Industry

[Asia Economy Reporter Minyoung Cha] SK Broadband announced on the 3rd that it will provide a ‘Home Shopping Aggregation’ channel service where customers can view products sold on 17 TV home shopping channels at a glance.

The Home Shopping Aggregation, available on B tv channel 999, focuses on resolving customer inconvenience. Since the channels were scattered, customers had to enter multiple channel numbers or navigate through them to find desired products, but now they can see everything at once. It is a kind of ‘home shopping platform.’

Customers can check which products are being sold on each home shopping channel at specific times all at once. Additionally, with simple remote control operations, they can directly move to the selected home shopping channel to check and purchase products. It is expected to serve as a shopping guide. SK Broadband explained that increasing customer channel accessibility will also have a win-win effect for home shopping companies.

Kim Hyuk, head of SK Broadband Media CO, said, “The Home Shopping Aggregation service, which allows zapping (channel switching), is the first in the industry by B tv,” adding, “Being able to view all home shopping channels on one screen is expected to greatly enhance customer convenience, and we will continue to further advance the service.”

This content was produced with the assistance of AI translation services.