Ottogi Renews 3 Types of Stir-Fried Noodles... "Hits Your Taste Exactly"

[Asia Economy Reporter Song Seung-yoon] Ottogi announced on the 3rd that it will relaunch three types of its representative stir-fried noodle brand, ‘Kokkokkok’.

Through this renewal, Ottogi changed the package design of the three main products of ‘Kokkokkok’. The new package design was applied to three popular stir-fried noodles: ‘Kokkokkok Spaghetti’, ‘Kokkokkok Ramyeon Bokki’, and ‘Kokkokkok Cheese Bokki’.

The container material was also changed. Reflecting consumers’ preference for convenient microwave cooking, Ottogi replaced the existing polystyrene (PS) containers with ‘Smart Green Cups’. The Smart Green Cup is coated with a foaming material on the outside and heat-treated, making it microwave-safe and an eco-friendly container that helps reduce carbon emissions.

The newly introduced brand slogan of ‘Kokkokkok’ is ‘Target Your Taste, Kokkokkok’, conveying the message of fully satisfying consumers’ diverse tastes.

Ottogi has many enthusiasts who prefer the unique taste of the three types of ‘Kokkokkok’ stir-fried noodles, so while maintaining the distinctive flavor of the products, they improved the complexity of the taste. Additionally, a QR code with recipes recommended by ‘Kokkokkok’ researchers is printed on the product lids, allowing consumers to enjoy stir-fried noodles in new and diverse ways.

An Ottogi official said, “We conducted a full renewal of the representative stir-fried noodle brand ‘Kokkokkok’ to add new value and satisfy the segmented tastes of consumers,” adding, “We will continue to introduce products that meet consumer expectations and enhance brand competitiveness.”

This content was produced with the assistance of AI translation services.