HiteJinro Launches 'Filite X 168cm Case' Smartphone Accessory

[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 3rd that it will release smartphone accessories featuring Pilight's elephant character 'Pilly' in collaboration with the mobile accessory brand '168cm Case.'

The limited edition accessory set consists of a phone case, acrylic ring holder, AirPods case, and stickers, with only 300 sets available for sale. The regularly sold phone cases come in a total of four designs. Starting from the 4th, they will be available sequentially on the official website of 168cm Case and major stores in the Seoul metropolitan area.

Pilight has gained great popularity, surpassing 1.2 billion cans in cumulative sales as of June last year. Following Pilight, Pilight Fresh, and Pilight Radler, the lineup was further strengthened with the launch of Pilight Radler Grapefruit in September last year.

Seong-taek Oh, Executive Director of Marketing at HiteJinro, said, "As the first domestic sparkling beer, we have carried out innovative brand activities reflecting market demands," adding, "We will continue to be a brand that brings joy and novelty to consumers through various marketing activities."

This content was produced with the assistance of AI translation services.