Nongshim's 'Lifeal Derma Collagen' Surpasses 55 Billion KRW in Cumulative Sales Two Years After Launch

[Asia Economy Reporter Song Seung-yoon] Nongshim announced on the 3rd that its health functional food "Lifill Derma Collagen," launched in March 2020, has surpassed cumulative sales of 55 billion KRW in just two years.

Lifill Derma Collagen successfully established itself in the market as a low-molecular collagen known among consumers for its effectiveness. Over the past two years since entering the health functional food market, Nongshim has introduced related products containing various ingredients such as biotin, probiotics, and protein, based on its collagen products.

This year, Nongshim plans to strengthen its position as a comprehensive health food brand by focusing more on developing differentiated functional ingredients and launching new products applying them. It also aims to achieve sales of 50 billion KRW this year through various marketing activities centered on online channels.

Recently, actor Jo Yeo-jung, who is the model for the new Lifill Collagen advertisement, has been actively promoting the product. In this advertisement, Jo Yeo-jung emphasizes the efficacy of Lifill Collagen with the tagline "Science of Filling for Me."

Nongshim Lifill Derma Collagen is characterized by its low-molecular structure close to skin cells, which enhances absorption. In particular, with a molecular weight of 173 Da (Daltons), it is the smallest among products sold domestically, resulting in superior absorption. Nongshim utilized enzymatic hydrolysis technology that extracts flavor components from raw materials to create collagen at the smallest peptide level. The main ingredient of the product, 'Low Molecular Collagen Peptide NS,' was independently developed by Nongshim and is the first collagen ingredient certified by the Ministry of Food and Drug Safety using domestic technology.

This content was produced with the assistance of AI translation services.