Namyang Dairy Launches 'Milk Carton Lending' Campaign
[Asia Economy Reporter Eunmo Koo] Namyang Dairy Products announced on the 3rd that it will launch the 'We Rent You Milk Cartons' campaign.
The campaign utilizes Namyang Dairy Products' representative milk brand, 'Delicious Milk GT' large-size (900ml) product. Instead of marketing purposes, the space on the side of the milk carton where the product advertisement phrase is printed will be used to convey messages aimed at solving social issues.
Namyang Dairy Products plans to carry out the 'We Rent You Milk Cartons' campaign activities on an ongoing basis starting this month, and in the future, it will apply designs based on opinions and activities not only from public institutions but also from private organizations and general consumers.
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A Namyang Dairy Products official stated, "To create a warm society, we decided to implement the 'We Rent You Milk Cartons' campaign, which places social messages and other content in the space where the milk carton advertisement phrases are usually printed."
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