SSG.com Sells Food Culture Experience Products and Famous Restaurant Meal Kits... "Targeting MZ Generation"

SSG.com will hold a special event featuring meal kits from famous restaurants until the 13th.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 3rd that it will sell a traditional jang-making experience product at the rural theme park Sangha Farm until the 9th, and hold a famous restaurant meal kit exhibition featuring R Meat, Yeongcheon Movie, Gappo Aki, and others until the 13th.

The traditional jang-making experience product is a 1-night, 2-day program departing on the 18th, where participants can experience various activities such as making soy sauce and doenjang, strawberry harvesting, picking wild greens, and touring Sangha Ranch. It is limited to the first 20 teams on a first-come, first-served basis, and the price varies depending on the accommodation selected.

In the famous restaurant meal kit exhibition to enjoy at home, meal kits are sold at up to 20% discount. The representative products are Hanwoo Chadol Doenjang Jjigae and Gochujang Jjigae, which reproduce popular meal menus from R Meat using Peacock’s meal kit R&D technology.

An SSG.com official said, “We are introducing food products with storytelling elements, such as experiential tourism packages that visit the production sites of traditional ingredients and meal kits from famous restaurants known only to insiders,” adding, “We plan to captivate the MZ generation (Millennials + Generation Z), who value taste and experiential aspects in consumption, by recreating the gourmet culture pursued by the premium grocery market SSG Food Market online.”

This content was produced with the assistance of AI translation services.