Preparing for the 'Next Normal'... Busan International Advertising Festival Business Plan Confirmed

The 2019 Busan International Advertising Festival offline awards ceremony is currently underway.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Duyul] The Busan International Advertising Festival Organizing Committee confirmed the "15th Busan International Advertising Festival Business Plan" and budget at the "2022 Board of Directors and General Meeting."

The Busan International Advertising Festival set the theme as "MAD, Find the Outrageous Ideas That Will Change the World," reflecting the digitalization of the global industrial ecosystem preparing for the "Next Normal."

The theme signifies expanding the program composition areas beyond advertising to marketing, digital, and video fields, sharing creative communication solutions worldwide.

The committee plans to hold the festival in a hybrid format, both online and offline, to secure a broader range of participants.

Last year, the Busan International Advertising Festival attracted participants from 161 countries through its online program. This year, it aims to enhance user accessibility and convenience by creating programs that generate synergy between online and offline formats.

A special program for attracting the "2030 Busan World Expo" will also be operated. A special submission category will be newly established to solicit ideas for the "2030 Busan World Expo Promotion Campaign" from the general public worldwide, with awards and exhibitions for outstanding entries.

By operating an advertising contest for advertising professionals to solicit creative solutions and organizing related global conference programs, the festival plans to raise global interest in the 2030 Busan World Expo.

Choi Hwan-jin, Executive Director of the Busan International Advertising Festival, said, "In the rapidly changing digital era, it will be a platform that supports creative approaches to achieving goals and prepares ways to seek original communication solutions."

Sponsored by the Ministry of Culture, Sports and Tourism and Busan City, the Busan International Advertising Festival is accepting submissions until May 15 this year. The event will be held simultaneously for three days from August 25 at BEXCO, Haeundae area in Busan, and the online festival homepage.

The Busan International Advertising Festival is the only domestic international event related to advertising that shares "creative solutions that change the world." The festival values people and aims to become a greater advertising communication platform that contributes to humanity above all else.

This content was produced with the assistance of AI translation services.