Porsche Korea Supports Performing Arts Industry with 'Porsche Do Dream Sai Chaeum' Season 2

[Asia Economy Reporter Kiho Sung] Porsche Korea announced on the 28th that it will carry out Season 2 of the public-private partnership social contribution campaign "Porsche Do Dream Sai Chaeum," which supports the performing arts industry, in collaboration with the Seoul Foundation for Arts and Culture under the Seoul Metropolitan Government.

“Porsche Do Dream Sai Chaeum,” representing Porsche Korea’s social contribution activities in the cultural and artistic field, is a newly planned program last year to support performing and artistic groups affected by social distancing regulations.

Porsche Korea is expanding the scale of the project for this Season 2 of “Porsche Do Dream Sai Chaeum” and will provide a total donation of 230 million KRW. The donation will be used to support performing groups and artists who continue their creative activities despite the unstable situation caused by COVID-19.

Applications will be accepted from the 28th of this month to the 11th of next month for performances conducted in compliance with social distancing guidelines, and a total of 43 works in fields such as theater, musicals, dance, music, traditional arts, and multi-disciplinary arts will be selected through screening.

In particular, this year’s Season 2 plans to offer benefits such as discounts for audiences visiting the performance venues while adhering to social distancing, aiming to invigorate citizens’ daily lives and provide creative inspiration.

Holger Gehrmann, CEO of Porsche Korea, said, “Through ‘Porsche Do Dream Sai Chaeum,’ which was introduced for the first time last year, I was able to directly witness the passion and dedication of artists who give dreams and hope despite difficulties.” He also emphasized, “Artists who share their inspiration are an important part of the social structure, and even during the COVID-19 period, we all have a special duty not to lose creativity. I hope this collaboration supports the dreams of artists and provides more citizens with opportunities to enjoy performances.”

This content was produced with the assistance of AI translation services.