LG Household & Health Care "‘Monster Energy’, No.1 Domestic Sales for 3 Consecutive Years"

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 28th that its subsidiary Coca-Cola Beverage's distribution of 'Monster Energy' has ranked number one in domestic sales for three consecutive years.

Monster Energy, which was first introduced to the domestic market in December 2012, has been distributed by Coca-Cola Beverage in Korea since November 2015. Targeting consumers in their 20s and 30s, Monster Energy has conducted various marketing campaigns and expanded its distribution network, achieving the number one market share in Korea (based on Nielsen data) in 2019, seven years after its domestic launch.

Monster Energy experienced a 69% growth in 2020 compared to the previous year due to the surge in demand for energy drinks amid the COVID-19 pandemic. The market share exceeded 50% for the first time in 2020, and last year, it widened the gap with the second-ranked company by more than 20 percentage points, recording 58.6% to secure the top position.

According to Nielsen, excluding tonic drinks, the domestic energy drink market is valued at around 180 billion KRW and has been growing annually by more than 30% since 2019. In particular, with the increase in remote classes and telecommuting due to COVID-19 and restrictions on outdoor activities, it is analyzed that more consumers are turning to energy drinks to relieve psychological dissatisfaction.

A Monster Energy representative stated, “Monster Energy is an energy drink that appeals to consumers looking for various flavors as well as those who previously avoided energy drinks due to high calorie content,” adding, “Consumers will be able to experience the powerful and energetic charm unique to Monster Energy.”

This content was produced with the assistance of AI translation services.