Homeplus to Hold '25th Anniversary' Group-Wide Sale... "Half-Price Discounts on Featured Products"

Participation of Mart, Online, Mall, and Express
25th Anniversary Limited Edition Products and Customer Appreciation Events Also Included

On the 28th, models are introducing the '25th Anniversary Rock Festival' at Homeplus Gangseo Store in Gangseo-gu, Seoul. The 'Rock Festival,' held throughout March at Homeplus Mart, online, mall, and Express, is the first integrated group sale since the company's founding, and plans to offer major discounts such as half-price sales on selected products.

[Asia Economy Reporter Yuri Kim] Homeplus, celebrating its 25th anniversary, is holding a 'Group Integrated Sale.'

Homeplus announced on the 28th that it will hold its first-ever group integrated sale, the 'Rock Festival,' involving its Mart, Online, Mall, and Express channels throughout March. The company explained that to mark its 25th year, it expressed the number '25' with the fresh and bold image of 'rock.'

As the first group integrated sale since its founding, it plans to conduct the event on an unprecedented scale. Major products from each channel will be offered at shockingly discounted prices. The main events include ▲Mart 'Half-Price Korean Beef' ▲Online 'Weekly Half-Price Day' ▲Mall 'Fashion & Living up to 50% off' ▲Express 'Half-Price on Representative Vegetable Products.'

At Homeplus Mart, a 'Half-Price Korean Beef' event will be held, offering all Nonghyup Safe Korean Beef products at a 50% discount as a 'Member Special Price.' Additionally, about 780 fresh food items such as branded pork belly and neck meat, two-compartment Alkeun strawberries, and Jeju silver cutlassfish, along with about 200 processed foods and daily necessities, will be offered at up to 50% off. Living, clothing, and stationery items totaling about 1,000 products will be available at up to 30% off. There will also be founding anniversary special product exhibitions, a chance to get deals with 1+1 offers, and a 50% discount when purchasing two or more items. On March 3rd, in celebration of Pork Belly Day, premium pork belly and neck meat of grade 1 or higher will be sold at 50% off for two days on the 3rd and 4th.

Homeplus Online will hold 'Weekly Half-Price Day.' The Nonghyup Safe Korean Beef 'Half-Price Day' event will be held simultaneously with the Mart. Starting from the 7th, one delivery product will be selected daily for a '25-day event offering up to 25% discount plus an additional 25% discount (with free shipping).' During the 1+1 diaper event held for three days from the 1st, customers who purchase over 100,000 KRW will receive up to 10,000 KRW in Homeplus Online mileage. Online-exclusive events include a Mart direct delivery shopping cart coupon giveaway, Express Online special price relay, and free shipping coupon giveaways.

At Homeplus Mall, where food, fashion, and living can be enjoyed in one place, special events commemorating the anniversary include a 25% discount at Baskin Robbins and up to 50% off at about 70 brands such as TopTen, Olive Young, and Champion Kids Cafe. Homeplus Mall Kakao Plus Friend customers will receive a total of three types of membership discount coupons, and starting from the 9th of next month, My Club members will be offered two types of Pappy Club coupons and two types of HomeShuleng Club coupon benefits.

Homeplus Express has prepared a 'Half-Price on Representative Vegetable Products' event. Products available at a 50% discounted MyHomeplus 'Member Special Price' include multi-stem cucumbers, zucchini, broccoli, and peeled garlic from Seosan. About 360 fresh, processed foods, and daily necessities will be offered at discounted prices. Exclusive Express events include benefits such as Shin Ramyun (5-pack) for 100 KRW, Seoul Milk (1ℓ) for 1,000 KRW, and 50% discount coupons on all banana products upon joining 'MyHomeplus.'

Jo Doyeon, Head of Homeplus Brand Headquarters, said, "This 25th anniversary Rock Festival was prepared to express our gratitude to customers who have loved Homeplus unwaveringly for the past 25 years," adding, "As we celebrate the 25th anniversary, we are preparing various transformations such as renewal and acceleration of online business to provide customers with a more differentiated shopping experience, so please look forward to Homeplus’s fresh changes."

Meanwhile, to celebrate its 25th anniversary, Homeplus is running the brand campaign 'Fresh Thoughts at Twenty-Five, Homeplus,' featuring BLACKPINK’s Ros? and actor Yeo Jin-goo. On the 17th, it grandly opened the 'Mega Food Market' at Incheon Ganseok, Cheongna, Songdo, Jakjeon, and Seoul World Cup stores.

This content was produced with the assistance of AI translation services.