APC Golf Shinsegae Gangnam, Record-Breaking Sales on Launch Day
Achieved 100 Million Sales in the Shortest Period
[Asia Economy Reporter Eunmo Koo] A.P.C. GOLF set a new record for the highest sales on the first day of launching its golf brand at Shinsegae Department Store Gangnam branch. On the 25th, A.P.C. GOLF announced that the sales at Shinsegae Department Store Gangnam branch, which opened on the 21st, recorded the highest ever for an opening day. This figure is a 30% increase compared to the highest launch sales achieved last year by G-fore. It also reached 100 million KRW in the shortest period.
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The simplicity and classic style of A.P.C., wearable both on the field and in daily life, seem to have effectively targeted MZ generation (Millennials + Generation Z) golfers. The best-selling products were styles suitable for both everyday wear and the golf course. Among the women's line, denim midi skirts, pique t-shirts, and functional material jumpsuits were popular, while in the men's line, knit vests and cotton blend pants were highly favored.
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