Shinhan Bank Enhances AI Chatbot 'Aurora' to Provide Customized Services

Complete Overhaul of UI·UX

[Asia Economy Reporter Yu Je-hoon] Shinhan Bank announced on the 25th that it has enhanced its artificial intelligence (AI) chatbot service, Orora. Orora is Shinhan Bank's chatbot customer consultation service for SOL, launched in 2018 as the first in the banking industry to give a personality to a chatbot.

With this enhancement, Orora not only resolves simple inquiries based on customer information but also analyzes non-face-to-face consultation records outside the chatbot, identifying age, product subscription history, and products of interest to provide customized consultations. For example, when an MZ generation (born between 1980 and 2000) customer accesses the service, the chatbot recognizes and analyzes the customer, recommending the products most subscribed to by peers first, and provides specialized consultations tailored to product characteristics for customers interested in subscription.

Additionally, the UI and UX of chatbot Orora have been completely revamped, introducing light and dark modes, large font mode, and improving customer convenience. It also provides specialized responses according to customer access history such as SOL and AlimTalk, enabling organic consultations.

A Shinhan Bank official stated, "With this enhancement, chatbot Orora has taken a step closer to becoming an AI financial assistant that provides not just simple guidance but customized products and financial benefits," adding, "In the future, we plan to offer a differentiated chatbot consultation experience through a complete service that can resolve customer requests more easily."

This content was produced with the assistance of AI translation services.