"Targeting the Convenience Food Market"... Homeplus Creates Dining Street Specialty Zone

On the 24th, models are introducing ready-to-eat meal products at the Dining Street of Homeplus Ganseok Branch in Namdong-gu, Incheon.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 24th that it will launch a specialized Dining Street zone to actively target the ready-to-eat meal market.

Dining Street is a space that brings together refrigerated, frozen, and shelf-stable ready-to-eat meals under the slogan "Everything about Ready Meals." It focuses on maximizing customer convenience by allowing all types of ready meals to be purchased in one place.

Dining Street is also available at the recently renovated Homeplus Mega Food Market Incheon Ganseok branch. Here, over 700 types of ready meals are sold, and about 70 kinds of meal kits are displayed in an 8.2-meter area, the largest scale in the industry.

A Homeplus representative said, "When planning Dining Street, customer convenience was our top priority," adding, "We will put more effort into developing and expanding new menus so that customers can enjoy all the world's foods as ready meals."

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