Gurye-gun Holds Business Briefing on Marketing Technology Support for Farm-Based Processed Products

Support for Marketing Diversification Including Sales Channel Support for Processed Products to Commercialize Local Agricultural Products
Pre-Registration Required for Briefings to Prevent COVID-19 Spread

[Gurye=Asia Economy Honam Reporting Headquarters Reporter Yuk Miseok] On the 23rd, Gurye-gun, Jeollanam-do announced that it held a business briefing session on marketing technology support for farm-based processed products at the Stay-type Agricultural Startup Support Center the previous day, attended by about 20 local agricultural management entities producing and selling processed products and farmers aspiring to start processing businesses.

This briefing session was conducted through prior registration by those wishing to attend, with advance promotion via text messages to prevent the spread of COVID-19.

The farm-based processed product marketing technology support project is a key initiative of the Rural Resources Division of the Rural Development Administration. Its purpose is to discover excellent processed products produced by small-scale agricultural management entities, organize distribution and sales, revitalize the consumer market, and secure various sales channels through acquiring customized marketing skills for farm processing sites.

This project systematically supports product planning from production to sales by recruiting and selecting small-scale farm processing companies and training marketers through specialized marketing education.

It supports market development in various ways such as new product development, quality improvement of existing products, and marketing activities.

To enhance the utilization of the Agricultural Product Processing Support Center, priority support will be given to farmers nurtured by the processing center.

Since the completion of the Agricultural Product Processing Support Center in 2018 to alleviate the equipment investment burden of farm processors, the county has obtained HACCP certification for five types including liquid tea, snacks, and bread, and supports the production and sales of 15 types of products.

Kim Soon-ho, the governor of Gurye-gun, said, “Although our county’s excellent agricultural resources have not shone properly due to the lack of product planning desired by consumers and marketing limitations, I hope this support project will be an opportunity to increase sales,” and added, “We will continue to support so that products representing our county can be continuously sold through various distribution channels.”

Gurye=Asia Economy Honam Reporting Headquarters Reporter Yuk Miseok kun5783asiae.co.kr

This content was produced with the assistance of AI translation services.