Kia Unveils Digital Instrument 'Move.ment' Capturing Sounds of Nature

[Asia Economy Reporter Kiho Sung] Kia announced on the 23rd that it has unveiled a scientifically designed digital instrument called 'move.ment,' inspired by the sounds of nature.

The newly released 'move.ment' is a digital instrument that allows anyone to easily create music. It was developed to provide customers with opportunities to inspire creativity and imagination through music and sounds created using the sounds of 'nature,' Kia's greatest source of inspiration.

To achieve this, Kia collaborated with renowned synthesizer expert Arthur Jolly to incorporate sounds of nature collected from around the world into 'move.ment.' The name 'move.ment' combines 'Movement,' meaning motion and travel, and 'Instrument,' signifying a musical device, conveying the idea that just as movement inspires people, this instrument can also inspire them.

Move.ment includes eight natural sounds such as the water sounds of Cheonggyecheon Stream, the wind of the Sahara Desert, the waves of Scottish beaches, the birds and forest sounds of the Amazon rainforest, as well as thunder, hot springs, and nighttime forest sounds.

Notably, according to research in the field of neuroscience, the 'pink noise' found in natural sounds is known to activate brainwaves related to creativity.

Neuroscientist Catherine Lewis stated, "Observing the brainwaves of individuals who listened to music created with 'move.ment,' we found an increase in alpha and theta waves, and activation in the occipital and frontal lobes of the brain associated with creative immersion."

Kia's new brand signature sound, introduced after last year's brand relaunch, was also produced using 'move.ment.' Additionally, six vehicle alert sounds, including the welcome sound and seatbelt alarm of Kia's first dedicated electric vehicle, the EV6, were created through 'move.ment.'

Kia plans to continue utilizing 'move.ment' for creating various in-vehicle sounds such as vehicle alarms and to showcase music made with move.ment in various brand campaigns.

A Kia representative said, "We developed this digital instrument to provide customers with precious moments of inspiration in their daily lives," adding, "We will continue to make multifaceted efforts to bring inspiration and relaxation to customers' lives through diverse content in partnership with Kia."

Meanwhile, to celebrate the launch of move.ment, Kia released an album and music tracks created in collaboration with four emerging artists including Yesuh and Wooja. Kia plans to hold various events utilizing move.ment through collaborations with platforms like SoundCloud in the future.

This content was produced with the assistance of AI translation services.