Starbucks Launches 'Korean Air Buckle-Up Card'

[Asia Economy Reporter Moon Hyewon] Starbucks Korea announced on the 23rd that it will launch the ‘Korean Air Buckle-Up Card,’ developed in collaboration with Korean Air, at Starbucks stores nationwide.

Starting from the 24th, the Korean Air Buckle-Up Card, which can be used at domestic Starbucks stores after purchase, is a prepaid card made of leather material with an embedded RFID chip, allowing payment by simply tapping. After purchase, the physical card can be presented at Starbucks stores or registered through the Starbucks application for use.

The card is designed in the shape of an airplane seatbelt buckle to express the excitement of traveling by plane while emphasizing the value of safe travel. It is made so that the buckle can be detached just like an actual seatbelt. Additionally, a ring is attached to the top of the card, allowing it to be used as a key ring.

A card pouch for storing the card and an auxiliary card are also provided. The card pouch is made by reusing over 2,000 life vests that were once installed on actual aircraft and have passed their replacement cycle. As the card pouch is created through upcycling, each case features a unique design, making it highly exclusive. The auxiliary card is designed exactly like a real Korean Air boarding pass and is engraved with the flight number ‘KE019,’ which is the flight to Seattle, where the first Starbucks store in the United States is located.

Starbucks is holding an event where customers who purchase the card can earn 10 Starbucks Stars and 500 Korean Air SKYPASS miles. By using the code number printed in the product manual included with the card purchase, customers can accumulate Starbucks Stars and mileage. The card is available for purchase at 40,000 KRW, with an initial charge amount starting from 10,000 KRW.

This content was produced with the assistance of AI translation services.