CU Launches Paldo Hankki Yubu Sushi... "Coexistence with Local Farms"

On the 23rd, a model is introducing the Paldo Hankki Yubu Sushi series at the convenience store CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 23rd that it will launch the ‘Paldo Hankki Yubu Sushi Series’ using local specialties to promote mutual growth with farming communities.

The Paldo Hankki Yubu Sushi Series includes three products: ‘Pohang Spinach & Egg Yubu Sushi,’ made with Pohang-grown spinach, which is sweetened by the sea breeze, and fluffy scrambled eggs; ‘Changnyeong Garlic Ham Yubu Sushi,’ featuring large, mild Changnyeong garlic stir-fried with peas, carrots, and ham; and ‘Jindo Green Onion Beef Bulgogi Yubu Sushi,’ flavored with mineral-rich Jindo green onions added to beef bulgogi.

The front of the packaging features landmarks selected directly by each local government to enhance regional promotion. The ‘Pohang Spinach & Egg Yubu Sushi’ displays the Hand of Mutual Growth of Pohang City, the ‘Changnyeong Garlic Ham Yubu Sushi’ shows Mannyeon Bridge of Changnyeong County, and the ‘Jindo Green Onion Beef Bulgogi Yubu Sushi’ features Jindo Bridge. The containers use biodegradable PLA material, considering environmental aspects as well.

To accurately convey the characteristics of each local specialty to customers, BGF Retail’s product development team was dispatched to local farms to verify the quality of raw materials and local dishes made from them. After researching dozens of recipes, these products were developed.

A BGF Retail official said, “We have introduced products that demonstrate ESG (Environmental, Social, and Governance) management philosophy by promoting mutual growth with regions through convenience store’s representative category of ready meals. We will continue to actively launch products using local agricultural, fishery, and livestock products in collaboration with local governments to help revitalize regional economies and enhance customer trust in convenience store food offerings.”

This content was produced with the assistance of AI translation services.