Convenience Store Beer '4 Cans for 11,000 Won' Era... "With Affordable Subscription Service"

CU, Usage Volume Increases by 71.1%... Popular Among MZ Generation

On the 22nd, a customer is purchasing beer at the convenience store CU.

[Asia Economy Reporter Lim Chun-han] As the convenience store beer 4-can promotion price rose from 10,000 won to 11,000 won earlier this year, beer subscription services are gaining attention again. They offer better price competitiveness compared to the 4-can promotion and maintain last year's prices.

According to CU on the 22nd, the number of can beer subscription service uses last month increased by 71.1% compared to the first month of the service launch. By age group, it was 30s (41%), 20s (40%), and 40s (19%) in order. CU partnered with the app DailyShot, which provides liquor O2O services, last year to launch the can beer subscription service. With this service, if you purchase a subscription on the DailyShot app, you can pick up 3 cans of beer monthly at CU, and the monthly subscription fee is 6,900 won. This translates to 2,300 won per can, which is 450 won cheaper than the 4-can promotion.

The can beer subscription service applies to a total of 15 popular craft and imported beers, including Malpyo Black Beer and Heineken. To use the subscription, order 3 desired cans of beer in the CU brand section within the DailyShot app, then present the subscription barcode to the staff when picking up at the store. Subscribers can choose the pickup store, time, and quantity.

GS25 partnered with Hanwha Life from August to November last year to introduce the ‘Convenience Beer Subscription Insurance’ with a one-year term. The insurance structure allows customers to pay monthly premiums and receive mid-term insurance benefits in the form of points or coupons that offer greater consumption benefits. This product was temporarily operated under a regulatory sandbox (innovative financial service) exemption from the Financial Services Commission and is currently closed to new subscriptions.

The monthly premium for the Convenience Beer Subscription Insurance is 9,500 won, totaling 114,000 won annually, with benefits worth 142,000 won. Coupons allowing the purchase of 4 cans of about 20 beer types participating in the 10,000 won 4-can promotion once a month for free and 1,500 The Pop Rewards points usable like cash at GS Retail stores are provided monthly. Additionally, a one-month free pass for The Pop Plus Han-kki Plus subscription service, which offers a 20% discount on major food items at GS25 for a month, is included. At the insurance maturity, 6,000 won in cash plus interest, accumulated at 500 won monthly, is paid as the maturity insurance benefit.

A convenience store industry official said, “We are introducing services that allow the MZ generation (Millennials + Gen Z) to enjoy various products at reasonable prices,” adding, “We plan to expand partnerships with various platforms in the future.”

This content was produced with the assistance of AI translation services.