"Corporate Image Improved After Using 3D Interior"

Urbanbase Publishes Report Comparing Home Interior Experiences Before and After COVID-19

Urbanbase, Home Interior Trend Report Image. [Photo by Urbanbase]

[Asia Economy Reporter Kim Jonghwa] Since COVID-19, the role of the home has diversified and the absolute time spent at home has increased, leading to higher costs and more frequent cycles of investment for better spaces.

Urbanbase Inc., a data platform company, published the "Home Interior Trend Report 2022" reflecting these findings. The report compared and analyzed interior experiences before and after COVID-19 through a survey. The survey was conducted at the end of 2019 and 2021 with Open Survey panels, targeting a total of 1,000 men and women residing in Korea who had experience in styling and construction.

In 2019, the highest proportion of home interior spending was "100,000 KRW to less than 500,000 KRW (25.3%)," whereas in 2021, the highest proportion shifted to "2 million KRW to less than 5 million KRW (21.7%)." Notably, the percentage of those spending "over 5 million KRW" in 2021 doubled compared to 2019, reaching 17.7%. The most common reason for home interior was "mood change (52%)," indicating that many people approached interior design with a lighthearted mindset even without clear purposes such as moving or marriage.

The age of homes where construction was carried out was mostly over 20 years old (35%). Next were homes aged 10 to less than 15 years (22%) and newly built or less than 3 years old (20%), showing similar proportions. This suggests that even if apartments are not old, more people are willing to invest in spaces that reflect their personal tastes.

In the information gathering and purchasing stages, preference for "online interior platforms" increased significantly (13% → 29.2%) following the non-face-to-face trend, while preferences for "offline stores" showed clear differences between styling and construction customers.

Styling customers ranked "online interior platforms (29.2%)" and "offline stores (19.9%)" as their top two satisfactory information channels, whereas construction customers chose "phone consultations with offline company staff (22.3%)" and "offline stores (17%)" as their top two. It is judged that as the interior spending and space size increase, reliance on offline channels grows for more certain decision-making.

Regarding regrets in the interior planning and realization stages, the highest concern, consistent with 2019, was "uncertainty whether the product’s color or design would match the home atmosphere (42.7%)." Between 70% and 80% of respondents felt the need for 3D interior services during the home interior process, with a higher proportion of construction customers (27%) than styling customers (18.3%) answering that 3D interior services were "very necessary."

When asked about changes in their image of the company after using 3D interior services, 59.1% of respondents said "the image improved," showing a 62% increase compared to 2019. In 2019, the majority answered "no change (57.7%)." This is interpreted as the non-face-to-face services like 3D interior replacing the role previously played by face-to-face channels before COVID-19, increasing the perceived utility among those who experienced the service.

Kim Kyungjae, Head of Business Development at Urbanbase, said, "We published this report to compare and analyze the rapidly changed perceptions of homes and interior experiences over the past two years due to COVID-19." He added, "We hope our interpretations of various changes, including the increased utility of 3D interior, the growing influence of non-face-to-face channels, and the active role of offline channels, will be helpful to everyone considering space business."

This content was produced with the assistance of AI translation services.