"Targeting Summer Season Noodles" Samyang Foods Launches 'Bibim Myeon'

[Asia Economy Reporter Eunmo Koo] Samyang Foods announced on the 22nd that it has launched 'Bibim Milmyeon' to target the summer seasonal noodle market.

The newly released 'Bibim Milmyeon' features a clean and refreshing spicy taste without heaviness by using red pepper powder and radish instead of gochujang. To enhance the texture of the noodles, 11.1% potato starch was blended to create a chewy yet elastic texture. It is explained that adding potato starch makes the noodles more resilient but costs about twice as much as wheat flour in raw material expenses.

Additionally, reflecting consumer feedback that the portion size of bibim noodles was small, Samyang Foods increased the quantity by 21% compared to its Yeolmu Bibim Noodles (130g). Bibim Milmyeon weighs a total of 158g, with the noodle weight being 119g, which is 24g more than the 95g noodles in Yeolmu Bibim Noodles, and the liquid soup was also increased accordingly. Bibim Milmyeon currently has the largest portion size among domestic bibim noodle products.

A Samyang Foods representative said, "The new Bibim Milmyeon is differentiated from other bibim noodles in every aspect, including noodle texture, seasoning flavor, and product weight," adding, "We plan to appeal to the seasonal noodle market this summer with Bibim Milmyeon and Yeolmu Bibim Noodles."

Samyang Foods will also resume production of 'Yeolmu Bibim Noodles,' a representative summer season product. Yeolmu Bibim Noodles, characterized by the cool and spicy-sour taste of young radish, is a long-selling product launched in 1991.

This content was produced with the assistance of AI translation services.