"Mega Food Market Hits the Mark"... Homeplus Ganseok Branch Surpasses 1.1 Billion KRW in Daily Sales

Number 1 Daily Sales Among All Homeplus Stores

On the 19th, customers were lining up at the checkout counters at Homeplus Ganseok branch in Namdong-gu, Incheon.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 22nd that its Ganseok branch, which was remodeled into a ‘Mega Food Market,’ recorded sales of 1.1 billion KRW on the 19th, ranking first among all Homeplus stores.

According to Homeplus, the sales of the remodeled Seoul World Cup branch, Incheon Ganseok branch, and Cheongna branch from the 17th to the 20th increased by 150%, 150%, and 120% respectively compared to the same period last year. On the 19th, the World Cup branch’s daily sales exceeded 1 billion KRW, and the sales of the five remodeled stores accounted for more than 10% of Homeplus’s total sales on that day.

In particular, fresh food sales increased significantly. The entire category of ‘The Meat Market’ grew by 130%. Premium Korean beef items rose by 460%, and imported meat increased by 160%. During the weekend, the store was bustling with customers inquiring about the imported meat steak ‘Ordermade’ products, which sold more than 50 units daily on average. The seafood category showed growth centered on premium products, increasing by 90% compared to the previous year. Among them, premium sashimi items such as bluefin tuna and black porgy grew by 380%, and crab products increased by 260%.

The sales of ‘Dining Street,’ which covers all types of ready meals, rose by 170%, and ‘Montblancje,’ placed prominently at the store entrance, also increased by 170%. ‘The Wine Cellar,’ offering 1,200 types of wine, grew by 230%, and the electronics store with enhanced experiential elements, ‘Electronics Lounge,’ saw a 640% increase in sales.

Synergy between online and offline channels was also strengthened. Online sales at the Ganseok branch increased by 50% compared to the same period last year. Homeplus plans to drive sales growth by expanding online delivery capacity to meet future customer demand.

The Homeplus Mega Food Market is a remodeled store opened under the new slogan, ‘All the flavors of the world are at Homeplus.’ It is characterized by filling more than half of the store with food, which is considered a key offline strength, and significantly enhancing the customer experience. It also features experiential specialty zones for wine, electronics, and kitchenware. Homeplus plans to transform a total of 17 stores into Mega Food Markets within this year.

Lee Jaehoon, CEO of Homeplus, said, “We were able to achieve visible results by maximizing the customer experience, which is the core competitiveness of offline stores,” and added, “We will lead the distribution market by overwhelming competitors with the reborn Mega Food Market from the customer’s perspective.”

This content was produced with the assistance of AI translation services.