Emart Expands Golf Specialty Shops to 50 Locations... Biggest Year-Round Promotion Also Planned

Emart Dunsan Branch Golf Store.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 22nd that it will expand its golf specialty shops within sports stores, considering the increasing popularity and the rise in beginner golfers.

Emart currently operates golf specialty shops equipped with hitting rooms and staffed by professional salespeople at 42 stores nationwide, and plans to expand this to 50 stores by the end of the year.

In September last year, Emart introduced an omni-service in collaboration with SSG.com, allowing customers who purchase products online to pick them up at Emart stores and use the hitting rooms, receiving positive feedback. In fact, 73% of customers who bought golf clubs and equipment on SSG.com chose in-store pickup at Emart.

From the 24th of this month to the 13th of next month, Emart and SSG.com will hold a spring golf event featuring the biggest promotion of the year. Customers who purchase with the event card will receive Shinsegae gift certificates based on the purchase amount, and those who buy drivers and irons will receive SSG Landers iron covers on a first-come, first-served basis.

An Emart representative said, “Despite the still cold weather, the number of customers preparing early for this year’s rounds is increasing,” adding, “We hope that the spring golf event will provide an opportunity for customers to visit the golf shops, try out various clubs, and purchase products that suit them at reasonable prices.”

This content was produced with the assistance of AI translation services.