Carrot Market 'Peer-to-Peer Transactions' Disputes, 87% Resolved Early
"Strengthening User Protection Efforts for Healthy Market Growth"
[Asia Economy Reporter Kim Cheol-hyun] It has been found that 87% of disputes arising from person-to-person transactions on Danggeun Market are resolved early. However, since there are users who experience dispute situations and their number increases proportionally with the market size expansion, Danggeun Market plans to strengthen user protection measures through its own efforts as well as cooperation with third-party external organizations, academia, consumer groups, and government agencies.
On the 21st, Danggeun Market announced that an analysis of used goods transaction data over the past three years showed that the number of dispute reports among all posts was about 0.03% annually. As a culture of used goods transactions based on trust among neighbors has been established, the majority of users participate in smooth transactions without conflicts.
Danggeun Market has opened and continuously operates a reporting channel for users to prepare for dispute situations. Among the dispute reports received by Danggeun Market, the rate of resolution at the first internal mediation stage was 87%. By year, it was 87% in 2019, 89% in 2020, and 86% in 2021. This means that 8 to 9 out of 10 cases were resolved without separate sanctions.
If the dispute is not resolved at the first mediation stage, it moves to the second mediation stage, which involves service usage restrictions. Danggeun Market enforces usage restrictions on the party responsible for the dispute according to guidelines until the conflict is resolved. The proportion of cases leading to usage restrictions is about 13% of all reports. If no agreement is reached even at the second mediation stage, collaboration between companies and institutions to help resolve disputes takes place, such as transferring the case to the Electronic Transaction Dispute Mediation Committee under the Korea Internet & Security Agency (KISA).
According to Danggeun Market, disputes in person-to-person transactions show different patterns from those in general commerce markets like online shopping malls. It is common for small misunderstandings or emotions to escalate into conflicts, and it is often difficult to identify the party at fault. Since 93% of users are both sellers and buyers in used goods transactions, everyone is a consumer, making it difficult to distinguish between sellers and consumers as in shopping malls.
Danggeun Market plans to establish standards to further strengthen user protection based on case studies and data analysis of disputes arising from person-to-person transactions, and to enhance measures to increase dispute resolution rates. First, it plans to gather diverse opinions from consumer groups at the forefront of consumer rights protection and related academic experts from a consumer protection perspective. Through this, it aims to prepare detailed guidelines for person-to-person transactions and conduct education and campaigns targeting consumers. Additionally, it will solidify cooperation with government agencies such as the KISA Electronic Transaction Dispute Mediation Committee to seek high-quality dispute mediation response measures.
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A Danggeun Market official said, "There is an increasing need to study the types and on-site situations of disputes arising from person-to-person transactions and to establish new standards suitable for the new environment based on accurate understanding," adding, "We will continue multifaceted efforts and actively engage in consultations and discussions with third-party organizations to comprehensively explore response measures."
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