"Spring Fragrance Breezing" InterContinental Unveils Unique Scent Marketing Ahead of Spring

InterContinental presents the 'Viewcance Spring Edition with Nonfiction'.

[Asia Economy Reporter Jeon Jinyoung] The Grand InterContinental Seoul Parnas in Samseong-dong has prepared a unique fragrance marketing campaign that tickles the nose ahead of spring.

According to the Grand InterContinental Seoul Parnas on the 21st, starting from March, the hotel will collaborate with the lifestyle beauty brand ‘Nonfiction,’ which is gaining attention for its sensory branding, to offer gift packages including perfume and hand cream. The hotel’s first-floor lobby will be decorated with a large rose wall made of 10,000 roses, welcoming visitors with a subtle rose scent. In these days when people have become less sensitive to fragrances due to wearing masks constantly, the intention is to allow customers to experience a healing moment by smelling a pleasant scent, even if only briefly.

The ‘Vucance Spring Edition with Nonfiction’ provides a gift set of signature fragrance perfume and hand cream. Additionally, guests can enjoy two customized cocktails inspired by this perfume, crafted by the hotel’s mixologist, at the hotel’s signature space, the lobby lounge. Under the famous photo spot ‘Blooming Heart,’ visitors can create fragrant spring night memories.

The Nonfiction Gentle Night perfume (30ml) and hand cream (50ml) set, valued at 80,000 KRW and offered as a gift in the package, features sweet suede and calm cedarwood combined with vanilla and musk, creating a cozy yet unisex charm that can be comfortably used by anyone regardless of gender. Furthermore, all Nonfiction products are free from 17 harmful substances including sulfates, parabens, and phthalates, making them safe for sensitive skin.

Meanwhile, the large rose wall in the first-floor lobby of the Grand InterContinental Seoul Parnas is decorated with 10,000 roses and emits a subtle rose fragrance, creating a pleasant mood just by entering the area. As the phrase ‘Romantic InterContinental’ displayed on the rose wall suggests, guests can create romantic moments and memories at the hotel during February and March, which include Valentine’s Day and White Day.

The ‘Vucance Spring Edition with Nonfiction,’ scheduled for sale from March to May, is available for stays during the March holiday season and White Day. Reservations start from the 400,000 KRW range (including tax and service charge) for a classic room. Package reservations will be available starting February 25.

This content was produced with the assistance of AI translation services.